How ViVortis created London-based Goldsmith's website Aurosmith.co.uk

Case Study
%

Full Web Design

New Pages

%

Bespoke

%

Responsive

Objective

To redesign Aurosmith.co.uk's outdated website with a focus on modern design, improved conversion rates, enhanced SEO, and additional features such as an online payment system (including Klarna), a blog page, social media integration, and faster loading times.

Design & Development

Approach: ViVortis adopted a customer-centric design approach, aiming to resonate with today's generation while maintaining Aurosmith.co.uk's brand essence. The design was sleek, elegant, and intuitive, reflecting the high-quality craftsmanship of Aurosmith's jewelry.

Key Features:

Responsive Design: Ensuring seamless navigation on various devices.
Visual Appeal: High-quality images and interactive elements to showcase products effectively.
User Experience: Streamlined for ease of browsing and faster decision-making.

Content Creation

Strategy: ViVortis developed SEO-optimized content that narrated Aurosmith's brand story, showcased their craftsmanship, and included targeted keywords to improve organic search visibility.

Implementation:

Blog Page: Regularly updated with industry news, jewelry care tips, and design trends, enhancing engagement and SEO.
Product Descriptions: Detailed, appealing, and SEO-friendly.

Technical Overview

SEO Optimization: Comprehensive keyword research and implementation, along with on-page SEO tactics for better organic reach.

Technical Enhancements:

Faster Loading Times: Optimized images and streamlined code for quick page loads.
New Payment Methods: Integration of Klarna for flexible payment options, improving customer convenience and conversion rates.
Social Media Integration: Seamless linking to social platforms for increased engagement and traffic.

Delivery & Results

Process: The web design project was delivered through ViVortis's live-edit session service, enabling Aurosmith to participate actively in the design process. This approach ensured that creating the final website accurately reflected the client's vision and business needs.

Outcomes:

Increased Conversion Rates: The streamlined purchase process and new payment options led to a significant uplift in sales.
Enhanced SEO Performance: Improved organic search rankings due to optimized content and technical adjustments.
Positive User Feedback: The modern, user-friendly design and faster website performance received acclaim from both new and returning customers.

Future Outlook:

Aurosmith.co.uk now stands as a testament to ViVortis's ability to blend aesthetic appeal with functional design, setting a benchmark in the jewelry e-commerce sector. The ongoing SEO and content strategies ensure that the website continues to attract and engage customers effectively.

Client

Aurosmith

Services We Provided:

  • Software Development
  • Web Design
  • WordPress Plugin Installation
  • Payment Integration
  • Training
  • Hosting & Email
  • SSL Security